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Bulgari socially documents charitable gala to spur interest in cause
Bulgari’s Bzero1 Save the Children ring Italian jewelry maison Bulgari tied its star-studded Save the Children charity campaign to a pre-Oscar soiree to heighten awareness for its cause. To highlight...
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Russia, the Oscars, Japan and luxury cars – News briefs
Cate Blanchett models for the Giorgio Armani Si print campaign Today in luxury marketing: Russian luxury spending continues to tumble Spending by Russian tourists abroad has plunged, diving 51 percent...
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SK-II gets Oscars-ready via Snapchat takeover
Cate Blanchett for SK-II Japanese skincare brand SK-II is leveraging the buzz surrounding red carpet beauty with a Snapchat takeover. SK-II has invited top beauty influencers Jenn Im and That’s Heart...
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Oscars dressing, Vogue, NY real estate and Mercedes-Benz – News briefs
Video still from Jimmy Choo’s red carpet film Today in luxury marketing: Inside the Oscars dressing game Each year, between November and February, luxury fashion houses look to Los Angeles, where a...
View ArticleRolex builds anticipation for Oscars with timepiece narrative
Swiss watchmaker Rolex is celebrating the role its timepieces have played in cinematic storytelling by aligning with the 89th Academy Awards.
View ArticleSwarovski to tout craft, sustainability during Hollywood’s biggest night
Precision-cut crystal maker Swarovski is bringing conscious luxury to the Oscars’ red carpet with the debut of Atelier Swarovski’s first fine-jewelry line.
View ArticleDiamond Producers Association returns to the Oscars with film-like spot
The Diamond Producers Association is making its first televised appearance during the 89th Academy Awards in more than a decade by featuring a continuation of the "Real is a Diamond" campaign narrative.
View ArticleOscars’ nobility attracts luxury brands to solidify an elevated status
Swarovski, Barneys New York and Piper-Heidsieck are among the many luxury brands leveraging the prestige that comes with the Academy Awards, with each hoping to stand out through one-of-a-kind...
View ArticleDesigning the red carpet: the pitfalls, benefits of dressing an Oscars attendee
On the heels of New York Fashion Week, the fashion world is preparing for yet another major event – the Academy Awards. But designers sometimes lack the initiative to take full advantage of the modern...
View ArticleFerragamo, Oscars fashion, Nordstrom and Trump – News briefs
Today in luxury - Ferragamo chairman says luxury shoemaker not up for sale; Fashion with a dash of politics at the Oscars; Nordstrom’s Manhattan story, how it’s shaping up; Trump Org donates nearly...
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